Latest Episodes
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Episode 60: Why Random Marketing Fails (and How to Fix It for Good)
In this week’s episode of Confessions from the Home Office, I’m talking about something that quietly drains the energy out of so many small...
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Episode 59: It's In My Head, But No One Else Lives There
(Document your marketing before your memory deletes it.) In this episode, I’m confessing that my business has been partially running on what I call...
Episode 58: When Marketing Feels Messy, Ask These 5 Questions
If your marketing to-do list feels like chaos and nothing seems to stick, this episode is for you. This week I walk through five...
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Episode 57: What TJ Maxx Taught Me About Marketing
A quick stop at TJ Maxx turned into one of the best marketing lessons I’ve ever had. As I stood in that winding checkout...
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Episode 56: Five Marketing Questions That Separate Strategy From Chaos
So many business owners confuse random marketing tactics with having a real strategy. Posting memes, chasing trends, and boosting a post here and there...
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Episode 55: Retention vs. Acquisition: What Really Grows Your Business
In this episode of Confessions From the Home Office, I’m digging into one of my favorite topics: customer experience and retention. While chasing new...