Latest Episodes
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Episode 59: It's In My Head, But No One Else Lives There
(Document your marketing before your memory deletes it.) In this episode, I’m confessing that my business has been partially running on what I call...
Episode 58: When Marketing Feels Messy, Ask These 5 Questions
If your marketing to-do list feels like chaos and nothing seems to stick, this episode is for you. This week I walk through five...
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Episode 57: What TJ Maxx Taught Me About Marketing
A quick stop at TJ Maxx turned into one of the best marketing lessons I’ve ever had. As I stood in that winding checkout...
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Episode 56: Five Marketing Questions That Separate Strategy From Chaos
So many business owners confuse random marketing tactics with having a real strategy. Posting memes, chasing trends, and boosting a post here and there...
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Episode 55: Retention vs. Acquisition: What Really Grows Your Business
In this episode of Confessions From the Home Office, I’m digging into one of my favorite topics: customer experience and retention. While chasing new...
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Episode 54: Social Media Strategy, Your Top Questions Answered
In this episode of Confessions From the Home Office, I answer five of the most common social media strategy questions I hear from clients,...